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Social Media Marketing
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Consumer Insights
How Much Traffic Should Your Website Get in 2022?
Learn how to set a realistic goal for your website traffic and what factors influence the number of visitors your site attracts. Whether your ...
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Consumer Insights
Is Your Website Meeting Customer Demand?
Turn your website visitors into happy buyers by tailoring features to meet customer demand. With the internet, the rise of mobile, social media ...
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Content Marketing
12 KPIs to Measure Your Content Marketing Efforts
To ensure your campaigns pay off, track critical content marketing KPIs. Content marketing helps drive business growth in several ways. It can build ...
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Search Engine Marketing
How to Respond to Google Reviews
Respond to Google reviews in order to boost your SEO and give you the opportunity to connect with existing customers and attract new ones. Attracting ...
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Content Marketing
Create a Content Marketing Strategy [With Free Template]
Every company needs a content marketing strategy to plan and create content that will drive website traffic and boost sales. If you’re creating ...
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Consumer Insights
Create Buyer Personas that Drive Sales [Free Template Download]
Defining your ideal customers and crafting messaging that speaks to their needs is key to high conversions. Use our free buyer persona template ...
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Social Media Marketing
Attract Followers by Using LinkedIn Creator Mode
LinkedIn Creator Mode can help you grow your followers, build a community and get discovered by your ideal clients. With more than 800 million ...
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LinkedIn Inspiration: Marketing Solutions 101
Are you leveraging LinkedIn Marketing to reach your target audience? Watch this exclusive Postmedia Solutions x LinkedIn Canada on-demand webinar! ...
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Consumer Insights
How to Create a Digital Marketing Strategy [with Template]
Here’s how to create a digital marketing strategy that uses your marketing budget and resources to make the biggest impact with potential customers. ...
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Consumer Insights
Digital Marketing Mistakes to Avoid in 2022
The digital marketing space is growing and evolving fast. Marketers need to stay on top of the latest best practices to avoid making digital ...
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Social Media Marketing
How Much Should Your Business Spend on Facebook Ads
How much you spend on Facebook ads is a questions that every business has. No matter how big or small your business, budgeting for Facebook ads can ...
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Blog
7 Videos to Consider Adding to Your Social Media Strategy
Videos on social media are a great way to connect with your audience. The key is to determine what types of videos will work best for your brand. ...
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Search Engine Marketing
Google Web Stories: A How-to Guide for Marketers
Google has moved into the web stories space, giving marketers more control over how and where to tell a brand’s unique story. Google has taken a page ...
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Social Media Marketing
5 Strategies to Promote Your Facebook Marketing Videos
Generate more engagement with your Facebook videos by using proactive marketing strategies. Using Facebook videos to promote your brand can drive ...
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Social Media Marketing
How to Sell on Instagram with Shoppable Posts
More than 130 million Instagram users engage with the social channel’s shoppable posts every month. Make sure your business is getting in on those ...
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Search Engine Marketing
Use Google Analytics to Track Your SEO Efforts
The vast amount of data in your Google Analytics account contains valuable takeaways you can use to improve your SEO strategy. Search engine ...
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Consumer Insights
4 Higher Education Marketing Trends for 2022
Postmedia has identified four marketing trends to support enrolment campaigns and increase visibility for higher education institutions. The pandemic ...