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Digital Audio Advertising
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Blog
Boost Engagement with Personalized Video Marketing
Personalized video marketing is an important tool for niche businesses to connect with target audiences. Affordable, accessible, adaptable. These ...
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Search Engine Marketing
How to Reach Mobile Users with Google Search Ads
Google mobile search ads can help you reach and convert audiences with relevant messages customized for their smartphones and tablets. As a society, ...
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Consumer Insights
The Best Videos to Help You Sell More Real Estate
Video marketing can help real estate agents stand out from the competition, engage with home buyers and sellers, and sell more. The COVID-19 pandemic ...
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Content Marketing
Adapt Your Content Marketing for Mobile Audiences
The more your customers rely on mobile devices, the more critical it is to develop a mobile content marketing strategy to build your brand. People ...
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Social Media Marketing
How to Write Facebook Ads that Convert
To write effective Facebook ad text, you’ll need to identify your goals, your audience, what they need and how the product you’re selling fills that ...
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Search Engine Marketing
Optimize Content for Google's Featured Snippets and Rich Results
Featured snippets and rich results can help you rank higher than your competitors on Google. More than 92 per cent of global searches happen on ...
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Blog
How to Create a Killer Marketing Video on a Budget
Consumers prefer video over other types of content. Create marketing video content that will leave a lasting impact on your customers. Content ...
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Search Engine Marketing
Optimize Your Website Content for Voice Search
Buyers are using voice search more and typing less to search for products and services online. They won’t find you unless your website ranks high on ...
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Social Media Marketing
Create Effective LinkedIn Video Ads
LinkedIn video ads help marketers engage audiences on a powerful B2B platform known for lead generation and brand awareness. While being active on ...
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Search Engine Marketing
8 Digital Display Ads to Convert Clicks into Sales
A variety of Google display ads will offer new experiences and keep your audience engaged. When display ads first appeared, they were a novelty. ...
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Consumer Insights
7 Creative Ways to Use Customer Testimonials to Make Sales
Potential customers trust the authentic testimonials of other customers more than marketing strategies. Reading customer testimonials and reviews is ...
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Content Marketing
10 Content Upgrades for Your Higher Education Strategy
Higher education content marketing can boost brand awareness and enrolment as schools meet growing expectations for hybrid learning. Strategic ...
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Social Media Marketing
How to Get More Real Estate Leads with Facebook Ads
Facebook ads targeted at relevant audiences can be a strong driver of lead generation for real estate agents. Facebook ads offer advertisers precise ...
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Search Engine Marketing
Building Quality Links for SEO
Improve your link-building strategy efforts to help drive organic traffic to your site over the long term. With so many places for consumers to focus ...
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Blog
How to Create a Video Marketing Strategy
Developing a video marketing strategy will help you reach customers with compelling content that can boost engagement and sales. Video is one of the ...
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Digital Audio Advertising
How to Create Your First Audio Ad
Digital audio ads are evolving into a powerful new channel for brands to reach people and build strong emotional connections. The rise of podcasts ...
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Consumer Insights
How Personalized Marketing is Transforming Ads
Personalized marketing is helping brands connect with consumers on a human level. It’s noisy out there for consumers. With so many companies trying ...