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Search Engine Marketing
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Search Engine Marketing (4)
Search Engine Marketing (4)
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Search Engine Marketing
Important Google Display Ad Sizes for Effective Digital Advertising
Size matters in digital advertising. Postmedia Solutions shares the top-performing Google display ad sizes for successful digital marketing. Did you ...
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Search Engine Marketing
Google Ads vs Facebook Ads: Which is Better for Your Business?
You know you need to advertise online. Do you need Google Ads, Facebook ads or both? Advertising online is a powerful way to get your business in ...
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Search Engine Marketing
Capture Customers with Google Discovery Ads
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Search Engine Marketing
How to Convert Website Visitors Into Sales
Postmedia Solutions has identified eight best practices to help you increase sales on your website. You have a website set up for e-commerce. You’ve ...
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Search Engine Marketing
How to Drive Traffic to Your Website
Driving the right traffic to your website is essential to growing your business. Creating a well-designed, easy-to-navigate and shareable website is ...
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Search Engine Marketing
Google Search Advertising to Increase Enrolment
Higher education marketers should incorporate search marketing strategies to increase student enrolment, boost brand visibility and make meaningful ...
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Search Engine Marketing
Marketing for Higher Education: What It Is and Why It Matters
Marketing for higher education is more challenging than ever, but schools that leverage the right digital tools can recruit new students despite the ...
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Search Engine Marketing
Increase Sales With SEO
Using search engine optimization (SEO) to increase your online and in-store sales is an important strategy to grow your business. If you have a ...
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Search Engine Marketing
Are Your Competitors Ranking Higher on Google?
If your competitors are ranking higher on Google, investing in SEO will improve your ranking and help put you ahead of the competition. Google is on ...
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Search Engine Marketing
How To Use Keyword Optimization for SEO
Keyword optimization can be a big undertaking, but it’s essential to help your website content rank for SEO. Keyword optimization can improve the ...
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Search Engine Marketing
What is Technical SEO and Why Is It Important for Rankings?
Learn how optimizing your technical SEO can change your businesses. If you’re reading this post, chances are you’ve done your homework regarding ...
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Search Engine Marketing
What is Local SEO and Why is It Important?
Optimize local SEO to improve the online visibility of your business and help customers in your area find you. Consumers want to support businesses ...
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Search Engine Marketing
Measuring ROI from SEO Using KPIs
You recently wrapped up an excellent search engine optimization (SEO) campaign and are thrilled with the extra website traffic. However, it’s not ...
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Search Engine Marketing
SEO: What Google Looks for When Ranking in 2021
How to rank on Google is the top question for digital marketers because shoppers go there first to discover brands. Canadians are among hundreds of ...
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Search Engine Marketing
SEO: Myths Versus Facts
If you have tackled search engine optimization (SEO) on your own, you are likely overwhelmed by how complicated it seems. Your online research ...
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Search Engine Marketing
Power Up Search Results with Display Advertising
Marketing is about connecting with your audience at the right time and in the right place. In today’s digital landscape and with the rise of mobile, ...
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Search Engine Marketing
Frequently Asked Questions About Paid Search
Do you have questions about how paid search can help your business? We’ve got answers! Paid search is an essential tool to attracting customers ...