Postmedia Solutions | Katrina Toyer

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Katrina Toyer

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Working women at their store

Aug 12 • Content Marketing

Create a Retail Content Marketing Strategy That Converts

When it comes to retail growth, content marketing has become the secret weapon brands can’t afford to ignore. With 70% of consumers preferring to learn about products through articles over ads, and video influencing more than 80% of purchase decisions, a clear, data-backed strategy can set your business apart.

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The Impact of Cookie Deprecation: What Marketers Need to Know in 2025

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Privacy Concerns in Digital Advertising: Navigating Challenges in 2025

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content marketing

Aug 06 • Content Marketing

Creating Consistent Content Across Multiple Channels

Learn how to turn scattered campaigns into a seamless, high-impact content strategy. If you feel the content across your marketing channels is ...

Jul 22 • Consumer Insights

The Future of Paid Search: Advanced Strategies for Boosting Ad Performance

Leveraging artificial intelligence (AI) tools to automate routine tasks and boost ad performance will give you a competitive advantage in a crowded ...

Woman working on laptop

Jul 21 • Consumer Insights

Dynamic Keyword Insertion for Improved Landing Pages

Dynamic landing pages that automatically show relevant keywords are more likely to convert visitors into customers. Dynamic keyword insertion is ...

Jul 16 • Consumer Insights

Unlock More Bookings: Why SEO Is a Must for Travel Businesses

In a crowded digital landscape, getting your travel business discovered online isn’t just a bonus—it’s essential. Search Engine Optimization (SEO) is ...

Jul 08 • Digital Marketing

PMax Campaigns: What They Are and How to Maximize Your ROI

Not sure if Google’s Performance Max (PMax) campaigns are delivering real value? Wondering how to improve their performance? Here’s what Canadian ...

Search for law firm

Jul 02 • Search Engine Marketing

What SEO Can Do for Your Law Firm: How It Works and Why It’s Essential

In a digital-first world, your next client is likely starting their search online. For law firms, that means being visible—and credible—on search ...

Jun 25 • Digital Marketing

The Future of Senior Living Marketing: Leveraging DOOH Advertising to Build Awareness

Digital Out-of-Home (DOOH) advertising is a powerful tool for reaching potential residents and their families in real-world settings, effectively ...

Jun 17 • Search Engine Marketing

The Importance of SEO in Connecting with Prospective Students

Search Engine Optimization (SEO) is a critical investment for schools and universities in Canada to boost their online presence. With nearly 90% of ...

Digital Marketing Dashboard

Jun 11 • Digital Marketing

First-Party Data: The Key to Creating More Impactful Marketing Campaigns

The right marketing data is critical to ensure you are targeting the right audience with the right messaging where, when and how they like to receive ...

Jun 05 • Digital Marketing

Navigating the Evolving Privacy Landscape

Despite Google’s shift on third-party cookies, the move toward privacy-first advertising continues. Postmedia is leading with trusted, first-party ...

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Jun 04 • Consumer Insights

How Hyperlocal Marketing is Revolutionizing eCommerce Growth

In an era where personalized experiences reign supreme, hyperlocal marketing has emerged as a pivotal strategy for eCommerce brands aiming to capture ...

May 27 • Digital Marketing

Leveraging Hyperlocal Targeting for Better Ad Results

Want better ROI from your ad budget? Hyperlocal targeting can help you cut through the noise and connect with the people who matter most. As ad costs ...

May 20 • Content Marketing

AI in Content Optimization: How Artificial Intelligence is Shaping the Future of SEO

Generative artificial intelligence (AI) chatbot ChatGPT has been used in marketing in the last few years to write engaging content for social media ...

May 13 • Digital Marketing

From Concept to Execution: A Guide to Creating ROI-Focused Marketing Content

Learn how to turn great content ideas into measurable business results with a practical road map for creating ROI-driven marketing campaigns. CONNECT ...

Apr 22 • Consumer Insights

Privacy by Design: How SMBs Can Build Trust While Using Customer Data

In an era of heightened privacy expectations, businesses must be as intentional about collecting and managing data as they are about how they use it. ...

Apr 15 • Digital Marketing

The Impact of Cookie Deprecation: What Marketers Need to Know in 2025

As third-party cookies disappear, businesses can approach data collection, privacy and compliance in a way that supports smarter, more responsible ...

Apr 08 • Consumer Insights

How Programmatic Advertising Can Help Your Law Firm Attract More Clients

Programmatic advertising allows law firms to reach potential clients more efficiently and effectively by using automated ad buying, targeting, and ...

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