Mar 01 • Consumer Insights Create Buyer Personas that Drive Sales [Free Template Download] Defining your ideal customers and crafting messaging that speaks to their needs is key to high conversions. Use our free buyer persona template ...
Feb 23 • Consumer Insights How to Create a Digital Marketing Strategy [with Template] Here’s how to create a digital marketing strategy that uses your marketing budget and resources to make the biggest impact with potential customers. ...
Feb 22 • Consumer Insights Digital Marketing Mistakes to Avoid in 2022 The digital marketing space is growing and evolving fast. Marketers need to stay on top of the latest best practices to avoid making digital ...
Jan 25 • Consumer Insights 4 Higher Education Marketing Trends for 2022 Postmedia has identified four marketing trends to support enrolment campaigns and increase visibility for higher education institutions. The pandemic ...
Dec 21 • Consumer Insights Optimize for E-commerce via Mobile Phone If your business hasn’t made the transition to mobile e-commerce, you risk losing sales to competitors who have. Most people spend a good portion of ...
Nov 29 • Consumer Insights The Best Videos to Help You Sell More Real Estate Video marketing can help real estate agents stand out from the competition, engage with home buyers and sellers, and sell more. The COVID-19 pandemic ...
Nov 01 • Consumer Insights 7 Creative Ways to Use Customer Testimonials to Make Sales Potential customers trust the authentic testimonials of other customers more than marketing strategies. Reading customer testimonials and reviews is ...
Oct 05 • Consumer Insights How Personalized Marketing is Transforming Ads Personalized marketing is helping brands connect with consumers on a human level. It’s noisy out there for consumers. With so many companies trying ...
Oct 04 • Consumer Insights Prepare Your Business for the 2024 Holiday Season Shopping Preparing for the 2024 holiday shopping season means providing your customers with a seamless online experience. Holiday shopping is a critical ...
Sep 28 • Social Media Marketing How to Advertise Your Small Business on Facebook As the world’s most popular social media platform, Facebook offers a lot of ways for small business owners to advertise their business. The key is to ...
Sep 21 • Search Engine Marketing 5 SEO Strategies to Improve Your Furniture Sales Search engine optimization can draw more eyes and attention on your furniture business and improve your furniture sales. How do I get more visitors ...
Sep 15 • Search Engine Marketing PPC for Small Businesses: Getting Leads on a Small Budget Pay-per-click (PPC) is a cost-effective way for small businesses to build brand awareness and grow their audience. PPC advertising is a key tool in ...
Sep 13 • Consumer Insights What Is Conversational Marketing? Customers need personalized interaction with a brand to move through the buying journey. Conversational marketing makes it easy to engage with buyers ...
Aug 16 • Consumer Insights How to Make Profit Selling Furniture Online Is selling furniture online profitable? Yes! One of the most successful and perhaps unexpected retail areas to shift online is also one of the most ...
Aug 10 • Consumer Insights Is Podcasting Right for Your B2B Business? A B2B podcast could work for your business to help engage new audiences and stand out from the competition, but it isn’t a guaranteed win. Nearly ...
Aug 09 • Consumer Insights 5 Creative Ways to Get More Sales Online Optimize your e-commerce site to get more sales online by providing an excellent user experience. E-commerce continues to thrive in 2024. The shift ...
Jul 07 • Consumer Insights Generational Marketing: How to Connect with Your Target Audience Generational marketing can help focus your online efforts on channels where your audience spends time and is most likely to buy. As any marketer ...