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Consumer Insights
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Consumer Insights (4)
Consumer Insights (4)
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Consumer Insights
Hyperlocal Marketing: What Is It? How Does It Work?
Hyperlocal marketing can increase your visibility and attract more local customers to your business. Local customers can be a valuable source of ...
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Consumer Insights
Affiliate Marketing: A How-to Guide for Marketers
If you’re looking for a way to reach new audiences, you might want to consider affiliate marketing to promote your products or services. Affiliate ...
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Consumer Insights
Omnichannel Marketing: Everything You Need to Know to Get Started
Integrating all the ways you market to your target audience drives results. With so many brands competing for attention, it’s not enough to just show ...
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Consumer Insights
How underperforming marketing campaigns can lead to success
Learning from underperforming marketing campaigns will help you gain new insights, change course and achieve your objectives. Adopting a ...
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Consumer Insights
Top 5 Marketing Ideas for Tech Companies
Tech companies need smart marketing strategies to reach potential leads with relevant information that converts them into customers. To generate new ...
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Consumer Insights
Online Ads: A Guide to Ad Types and Formats
With a vast and growing portfolio of online ads, it’s easy for new marketers to feel overwhelmed. The key is to focus on the message that will ...
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Consumer Insights
How to Develop a Privacy Policy for E-commerce Stores
If you have an e-commerce store, you must have a privacy policy that tells website visitors what personal information you collect and how it may be ...
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Consumer Insights
Beginner Guide: How to Build an E-commerce Store
Learn how to create an e-commerce store for your retail business to attract more potential customers and drive sales. Online shopping has seen ...
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Consumer Insights
How to Effectively Promote a New Product or Service
The move to remote work and online shopping has led to a boom in new products and services. Now, it’s up to digital marketing teams to get the word ...
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Consumer Insights
How to Successfully Integrate In-person and Online Sales
Customers want the ability to shop online and in person. It’s up to retailers to create integrated shopping experiences or risk being left behind. If ...
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Consumer Insights
What is Rebranding? Strategies to Help Grow Your Business
Create new opportunities for growth by ensuring your brand has a competitive advantage. As you prepare for all that’s to come in 2023, think about ...
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Consumer Insights
STP Marketing: Target Your Messaging to Uncover New Customers
Segmentation, targeting and positioning (STP) helps your marketing drive company growth and better customer outcomes. Effective marketing can drive ...
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Consumer Insights
Local KPIs to Measure Small Business Performance
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Consumer Insights
Page Size and SEO: Improve Your Web Performance
Improving your website performance with page speed SEO can effectively boost your search rankings and create a better user experience overall. ...
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Consumer Insights
Marketing using Augmented and Virtual Reality
Augmented and virtual reality (AR and VR) technologies present a new opportunity to improve buyer awareness, better personalize marketing campaigns ...
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Consumer Insights
How to Avoid Keyword Stuffing for Better Ranking
When it comes to keywords, more isn’t necessarily better. Using too many is called keyword stuffing – a practice that can hurt your search rankings. ...
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Consumer Insights
What you need to know about Google Analytics 4
Google’s next generation of analytics is on the way. Learning about GA4 now will help set you up for success when it goes live. Google has made it ...