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Consumer Insights
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Consumer Insights (4)
Consumer Insights (4)
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Consumer Insights
How to Generate XML Site Maps for an E-commerce Website
XML site maps are a powerful SEO tool that can help your e-commerce product pages land at the top of search engine results pages. The goal of any ...
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Consumer Insights
How to Master A/B Testing
A/B testing your marketing campaigns can help you gauge the effectiveness of specific elements to improve conversion rates. Paying close attention to ...
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Consumer Insights
Top Tips for Scaling your E-commerce Business
Establishing a marketing strategy designed to scale your e-commerce business will help you attract new customers and grow profitably. The shift to ...
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Consumer Insights
All About SERPs: What Are They? How Do They Work?
Search engine results pages (SERPs) are curated lists of search results offered to users searching for products or services online. Most people have ...
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Consumer Insights
Combining SEO and UX to Drive Results
SEO and UX are often viewed as two competing disciplines, but they have more in common than you might think. Drive results by creating a strategy ...
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Consumer Insights
Hyperlocal Marketing: What Is It? How Does It Work?
Hyperlocal marketing can increase your visibility and attract more local customers to your business. Local customers can be a valuable source of ...
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Consumer Insights
Affiliate Marketing: A How-to Guide for Marketers
If you’re looking for a way to reach new audiences, you might want to consider affiliate marketing to promote your products or services. Affiliate ...
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Consumer Insights
Omnichannel Marketing: Everything You Need to Know to Get Started
Integrating all the ways you market to your target audience drives results. With so many brands competing for attention, it’s not enough to just show ...
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Consumer Insights
How underperforming marketing campaigns can lead to success
Learning from underperforming marketing campaigns will help you gain new insights, change course and achieve your objectives. Adopting a ...
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Consumer Insights
Top 5 Marketing Ideas for Tech Companies
Tech companies need smart marketing strategies to reach potential leads with relevant information that converts them into customers. To generate new ...
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Consumer Insights
Online Ads: A Guide to Ad Types and Formats
With a vast and growing portfolio of online ads, it’s easy for new marketers to feel overwhelmed. The key is to focus on the message that will ...
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Consumer Insights
How to Develop a Privacy Policy for E-commerce Stores
If you have an e-commerce store, you must have a privacy policy that tells website visitors what personal information you collect and how it may be ...
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Consumer Insights
Beginner Guide: How to Build an E-commerce Store
Learn how to create an e-commerce store for your retail business to attract more potential customers and drive sales. Online shopping has seen ...
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Consumer Insights
How to Effectively Promote a New Product or Service
The move to remote work and online shopping has led to a boom in new products and services. Now, it’s up to digital marketing teams to get the word ...
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Consumer Insights
How to Successfully Integrate In-person and Online Sales
Customers want the ability to shop online and in person. It’s up to retailers to create integrated shopping experiences or risk being left behind. If ...
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Consumer Insights
What is Rebranding? Strategies to Help Grow Your Business
Create new opportunities for growth by ensuring your brand has a competitive advantage. As you prepare for all that’s to come in 2023, think about ...
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Consumer Insights
STP Marketing: Target Your Messaging to Uncover New Customers
Segmentation, targeting and positioning (STP) helps your marketing drive company growth and better customer outcomes. Effective marketing can drive ...