Postmedia Solutions | Consumer Insights

Topic:
Consumer Insights

New Post

Jun 05 • Digital Marketing

Navigating the Evolving Privacy Landscape

Despite Google’s shift on third-party cookies, the move toward privacy-first advertising continues. Postmedia is leading with trusted, first-party data solutions that help brands connect with Canadians and future-proof their strategies. We spoke with Sahil Razdan, Postmedia’s legal counsel, about how first-party data is shaping the future of digital marketing and what brands need to do to stay ahead in this evolving landscape.

Read Now

Top 10 Popular

How to Create a Carousel Post on Instagram

What is DV360, and Why Should You Choose It Over Other DSP Platforms?

How to Target Niche Audiences on Facebook

The Power of Social Media in Travel and Tourism Marketing

Understanding the Opportunities and Challenges of Mobile Marketing

How to Use Google Lens for Online Shopping in 2022

How to Create Your First Audio Ad

The Impact of Cookie Deprecation: What Marketers Need to Know in 2025

The Programmatic Buying Ecosystem: SSPs, DSPs and Ad Exchanges

Privacy Concerns in Digital Advertising: Navigating Challenges in 2025

Jun 04 • Consumer Insights

How Hyperlocal Marketing is Revolutionizing eCommerce Growth

In an era where personalized experiences reign supreme, hyperlocal marketing has emerged as a pivotal strategy for eCommerce brands aiming to capture ...

May 27 • Digital Marketing

Leveraging Hyperlocal Targeting for Better Ad Results

Want better ROI from your ad budget? Hyperlocal targeting can help you cut through the noise and connect with the people who matter most. As ad costs ...

May 20 • Content Marketing

AI in Content Optimization: How Artificial Intelligence is Shaping the Future of SEO

Generative artificial intelligence (AI) chatbot ChatGPT has been used in marketing in the last few years to write engaging content for social media ...

May 13 • Digital Marketing

From Concept to Execution: A Guide to Creating ROI-Focused Marketing Content

Learn how to turn great content ideas into measurable business results with a practical road map for creating ROI-driven marketing campaigns. CONNECT ...

May 07 • Consumer Insights

The Works by Content Works: April 2025

What goes into an impactful sponsored content story? There are a few tried-and-true elements a sponsored content story should have to be impactful. ...

Apr 22 • Consumer Insights

Privacy by Design: How SMBs Can Build Trust While Using Customer Data

In an era of heightened privacy expectations, businesses must be as intentional about collecting and managing data as they are about how they use it. ...

Apr 15 • Digital Marketing

The Impact of Cookie Deprecation: What Marketers Need to Know in 2025

As third-party cookies disappear, businesses can approach data collection, privacy and compliance in a way that supports smarter, more responsible ...

Apr 08 • Consumer Insights

How Programmatic Advertising Can Help Your Law Firm Attract More Clients

Programmatic advertising allows law firms to reach potential clients more efficiently and effectively by using automated ad buying, targeting, and ...

Mar 25 • Consumer Insights

How Retargeting Can Help Nonprofits Re-engage Supporters and Boost Donations

Retargeting offers nonprofit organizations a unique opportunity to reconnect with potential supporters who have already interacted with your website ...

automotive strategy

Mar 19 • Content Marketing

Create a Content Marketing Strategy for Your Automotive Business

A strong content marketing strategy is key for automotive businesses to drive traffic, build brand awareness, and increase sales. By setting clear ...

Get the Latest Marketing Insights

Daily tips, tricks, and tech guides delivered to your inbox.

Mar 11 • Digital Marketing

How Digital Out-of-Home (DOOH) Advertising Can Elevate Your Travel Marketing

Digital out-of-home (DOOH) advertising offers a powerful way for travel brands to engage potential customers in real-world environments, creating ...

Feb 25 • Consumer Insights

Hyperlocal Marketing for Retail: Boosting Local Visibility and Driving Sales

In the competitive retail landscape, capturing the attention of nearby customers is crucial for growing your business. Hyperlocal marketing, a ...

Jan 07 • Consumer Insights

Brand Strategy vs. Marketing Strategy (And How They Work Together)

Aligning your brand and marketing strategies is the key to connecting with your audience, standing out in your market and driving sustainable growth ...

Dec 17 • Consumer Insights

How to Implement Effective Retail Marketing Strategies

Leveraging digital retail marketing strategies can help you create brand awareness, build loyalty and increase profits. These days, you need more ...

Dec 11 • Consumer Insights

How Local Businesses Can Implement Proximity Marketing in Out-of-Home Ad Campaigns

Local businesses often can’t maximize their out-of-home ad campaigns because of a lack of targeting and personalization. This can lead to a poor ...

Dec 03 • Consumer Insights

Using Social Media to Boost Your Law Firm's Online Presence

When used strategically, social media can help law firms build visibility and trust in communities while staying authentic and approachable. An ...

Nov 26 • Consumer Insights

Seven Digital Marketing Tactics Tailored for Service Sector Businesses

Digital marketing tactics are essential for service sector businesses to stand out in today’s hypercompetitive marketplace. Search engine ...

1 2 3 4 5

... 7 ❯