Jul 22 • Content Marketing

The Works by Content Works: June 2025

Timely storytelling and why it works In a world where audiences are bombarded with content, timing can make all the difference. Branded content that ...

Jul 22 • Consumer Insights

The Future of Paid Search: Advanced Strategies for Boosting Ad Performance

Leveraging artificial intelligence (AI) tools to automate routine tasks and boost ad performance will give you a competitive advantage in a crowded ...

Jul 21 • Consumer Insights

Dynamic Keyword Insertion for Improved Landing Pages

Dynamic landing pages that automatically show relevant keywords are more likely to convert visitors into customers. Dynamic keyword insertion is ...

Jul 16 • Consumer Insights

Unlock More Bookings: Why SEO Is a Must for Travel Businesses

In a crowded digital landscape, getting your travel business discovered online isn’t just a bonus—it’s essential. Search Engine Optimization (SEO) is ...

Jul 08 • Digital Marketing

PMax Campaigns: What They Are and How to Maximize Your ROI

Not sure if Google’s Performance Max (PMax) campaigns are delivering real value? Wondering how to improve their performance? Here’s what Canadian ...

Jul 02 • Search Engine Marketing

What SEO Can Do for Your Law Firm: How It Works and Why It’s Essential

In a digital-first world, your next client is likely starting their search online. For law firms, that means being visible—and credible—on search ...

Jun 25 • Digital Marketing

The Future of Senior Living Marketing: Leveraging DOOH Advertising to Build Awareness

Digital Out-of-Home (DOOH) advertising is a powerful tool for reaching potential residents and their families in real-world settings, effectively ...

Jun 24 • Content Marketing

The Works by Content Works: May 2025

Sponsored content offers a unique opportunity to create your own narrative with compelling storytelling. No one tells a story quite as genuinely as ...

Jun 17 • Search Engine Marketing

The Importance of SEO in Connecting with Prospective Students

Search Engine Optimization (SEO) is a critical investment for schools and universities in Canada to boost their online presence. With nearly 90% of ...

Jun 11 • Digital Marketing

First-Party Data: The Key to Creating More Impactful Marketing Campaigns

The right marketing data is critical to ensure you are targeting the right audience with the right messaging where, when and how they like to receive ...

Jun 05 • Digital Marketing

Navigating the Evolving Privacy Landscape

Despite Google’s shift on third-party cookies, the move toward privacy-first advertising continues. Postmedia is leading with trusted, first-party ...