Jul 16 • Consumer Insights

Unlock More Bookings: Why SEO Is a Must for Travel Businesses

In a crowded digital landscape, getting your travel business discovered online isn’t just a bonus—it’s essential. Search Engine Optimization (SEO) is ...

Jul 08 • Digital Marketing

PMax Campaigns: What They Are and How to Maximize Your ROI

Not sure if Google’s Performance Max (PMax) campaigns are delivering real value? Wondering how to improve their performance? Here’s what Canadian ...

Jul 02 • Search Engine Marketing

What SEO Can Do for Your Law Firm: How It Works and Why It’s Essential

In a digital-first world, your next client is likely starting their search online. For law firms, that means being visible—and credible—on search ...

Jun 25 • Digital Marketing

The Future of Senior Living Marketing: Leveraging DOOH Advertising to Build Awareness

Digital Out-of-Home (DOOH) advertising is a powerful tool for reaching potential residents and their families in real-world settings, effectively ...

Jun 24 • Content Marketing

The Works by Content Works: May 2025

Sponsored content offers a unique opportunity to create your own narrative with compelling storytelling. No one tells a story quite as genuinely as ...

Jun 17 • Search Engine Marketing

The Importance of SEO in Connecting with Prospective Students

Search Engine Optimization (SEO) is a critical investment for schools and universities in Canada to boost their online presence. With nearly 90% of ...

Jun 11 • Digital Marketing

First-Party Data: The Key to Creating More Impactful Marketing Campaigns

The right marketing data is critical to ensure you are targeting the right audience with the right messaging where, when and how they like to receive ...

Jun 05 • Digital Marketing

Navigating the Evolving Privacy Landscape

Despite Google’s shift on third-party cookies, the move toward privacy-first advertising continues. Postmedia is leading with trusted, first-party ...

Jun 04 • Consumer Insights

How Hyperlocal Marketing is Revolutionizing eCommerce Growth

In an era where personalized experiences reign supreme, hyperlocal marketing has emerged as a pivotal strategy for eCommerce brands aiming to capture ...

May 27 • Digital Marketing

Leveraging Hyperlocal Targeting for Better Ad Results

Want better ROI from your ad budget? Hyperlocal targeting can help you cut through the noise and connect with the people who matter most. As ad costs ...

May 20 • Content Marketing

AI in Content Optimization: How Artificial Intelligence is Shaping the Future of SEO

Generative artificial intelligence (AI) chatbot ChatGPT has been used in marketing in the last few years to write engaging content for social media ...