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Feb 25 • Programmatic Advertising

Programmatic Advertising vs. Direct Media Buying: When to Use Each — and When to Combine Them

The programmatic advertising versus direct media buying debate is yielding to strategic consideration of best use cases. Depending on your brand’s objectives, each has advantages and limitations. Strategically combining them can maximize a marketing campaign’s reach and efficiency, enhance brand safety and improve return on investment.

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Feb 18 • Content Marketing

Sponsored Content ROI: How to Measure Performance and Prove Impact

Learn how to measure sponsored content ROI in a way that builds confidence, supports smarter decisions and shows impact. Sponsored content has become ...

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Feb 11 • Programmatic Advertising

Programmatic Advertising Cost: How to Build the Right Budget

With retail media expected to surge by more than 20 per cent annually through 2027, programmatic advertising provides unprecedented opportunities for ...

Jan 21 • Content Marketing

The Works by Content Works: December 2025

Branded content doesn’t happen in a vacuum — it’s the result of smart collaboration between strategists, writers, designers and producers who each ...

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Dec 10 • Digital Marketing

Maximizing ROI with Multi-Channel Campaign Optimization in 2026

Measuring the effectiveness of any marketing campaign today is difficult because of the dozens of brand interactions consumers have along the buying ...

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Nov 26 • Digital Marketing

How to Build Stronger Client Relationships Through Real-Time Engagement

Find out how real-time engagement tools and techniques can help you build stronger client relationships and support every stage of your digital ...

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Nov 12 • Consumer Insights

Ensuring Transparency in Digital Out-of-Home Ads

Technological advancements and consumer calls for privacy protections are reshaping digital marketing. Digital out-of-home (DOOH) advertising is ...

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Oct 29 • Consumer Insights

Turn Customer Feedback into Powerful Marketing Tools

Learn how to turn valuable customer feedback into marketing content that builds trust, drives engagement and strengthens your brand story. For most ...

The Works by Content Works

Oct 22 • Content Marketing

The Works by Content Works: October 2025

Strong engagement doesn’t just happen — it’s built into the foundation of smart branded content. Whether we’re developing an interactive quiz, a ...

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Oct 22 • Consumer Insights

How Programmatic Advertising Can Drive More Bookings for Your Travel Business

In the fast-moving travel industry, reaching the right audience at the right time is more critical than ever. With leaner budgets and heightened ...

Oct 15 • Search Engine Marketing

SEO for Large Websites: Best Practices for Scalability and Site Performance

SEO for large websites is more complicated and confusing than ever. Postmedia is an expert SEO partner. Here is our comprehensive guide to SEO best ...

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Oct 01 • Digital Marketing

How to Use Data-Driven Insights to Build Better Marketing Campaigns

Struggling to turn marketing data into results? Discover how data-driven insights can transform your campaigns into high-performing, ROI-focused ...

Sep 17 • Digital Marketing

Brand Safety in Programmatic Advertising: Strategies for Protecting Your Brand

Programmatic advertising is changing as brands leave cookies behind and focus on context. The shift helps safeguard user privacy. It also makes brand ...

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Sep 10 • Digital Marketing

How DOOH Advertising Can Elevate Your Real Estate Brand Visibility

Digital Out-of-Home (DOOH) advertising is transforming how real estate brands connect with audiences. Unlike traditional billboards, DOOH uses ...

Sep 03 • Content Marketing

Create a Content Marketing Strategy That Supercharges Your Non-Profit

In today’s digital world, simply having a mission isn’t enough. Non-profits need a strong content marketing strategy to inspire action, engage ...

Aug 26 • Digital Marketing

From ‘Near Me’ to New Clients: Why Hyperlocal Marketing Works for Law Firms

Clients aren’t just looking for a lawyer, they’re looking for a lawyer nearby. Hyperlocal marketing ensures your firm shows up when and where it ...

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Aug 19 • Digital Marketing

How DOOH Advertising Can Accelerate Your Automotive Brand’s Growth

Digital Out-of-Home (DOOH) advertising is transforming how automotive brands connect with potential buyers. By bringing dynamic, data-driven ...

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Aug 12 • Content Marketing

Create a Retail Content Marketing Strategy That Converts

When it comes to retail growth, content marketing has become the secret weapon brands can’t afford to ignore. With 70% of consumers preferring to ...

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